About Us

David Nathanson, President of Phoenix Healthcare Consultants, is a healthcare sales executive with over 25 years of experience specializing in introducing new technologies and solutions to medical practices. His expertise is particularly valuable for  early-stage healthcare companies looking to establish initial market presence and gain traction with medical groups.  Over his career, David has successfully led market entry strategies for 10+ healthcare technology solutions, building strategic partnerships  with independent physician practices, medical groups, and healthcare service providers. His recent accomplishments include achieving 800% market expansion for a mental healthcare center, doubling annual revenues as Chief Sales Officer for a healthcare management  consulting firm, and expanding a diagnostic services company into 8 new states through direct physician relationships.

David excels at developing practical, results-driven market entry strategies that convert early adopters into long-term clients. His track record includes successfully launching a new audiology service line  widely adopted by primary care physicians, scaling a cardiac catheterization lab service to $1M+ in revenue in its first year, and building sales partnerships with medical laboratories, healthcare technology vendors, and practice management consultants.

With deep expertise in practice operations and trusted relationships across thousands of physicians in multiple specialties, David specializes in helping early-stage companies establish their initial customer  base and create scalable sales strategies.